All UWEBC staff members possess extensive
experience in their respective fields of expertise.
Dr. Raj Veeramani
Raj Veeramani, PhD
Founder and Executive Director, UW E-Business Consortium and UW E-Business Institute
Professor, College of Engineering & School of Business
raj.veeramani@uwebc.wisc.edu | 608-262-0861
View Raj's profile on  LinkedIn

Dr. Raj Veeramani is the Robert Ratner Chair Professor at the University of Wisconsin-Madison with joint appointments in the College of Engineering and the Wisconsin School of Business. He is the Executive Director and founder of the UW E-Business Consortium, established December 1998, and the campus-wide UW E-Business Institute, established October 2003.

Dr. Veeramani is an internationally recognized scholar, educator and business advisor. His expertise runs deep in several areas of business: e-business strategy, supply chain management, RFID technology and applications, IT-business alignment and building customer-centered organizations. Dr. Veeramani is recognized for his practical, real-world perspective. His work has embodied active collaboration with leading companies in a variety of industries, helping them develop e-business strategies and implementation roadmaps.

Dr. Veeramani received his PhD and MS degrees in Industrial Engineering from Purdue University and his BS degree in Mechanical Engineering from the Indian Institute of Technology, Madras. He joined the University of Wisconsin–Madison's faculty in 1992.

Beth de Garcia
Beth de Garcia, MBA
Member Relations Director
beth.degarcia@uwebc.wisc.edu | 608-265-0645
View Beth's profile on  LinkedIn

As the Member Relations Director, Beth serves as the primary contact for the consortium. She coordinates the planning and execution of strategies for the consortium's growth and development, as well as member engagement in UWEBC offerings. Beth has a wealth of knowledge and managerial experience across multiple industries including finance, insurance, supply chain software and telecommunications. Most recently, Beth was the Manager of Alternate Channels at TDS Telecom, where she was responsible for the development of the company's alternate residential sales channels on a national level.

Beth holds an MBA degree from Cardinal Stritch University and a BA in Business Management from Alverno College, with a minor in Computer Science.

Sandra Bradley
Sandra Bradley, MS
Marketing Practice Director and IoT Lab Research Director
sandra.bradley@uwebc.wisc.edu | 608-265-3299
View Sandra's profile on  LinkedIn

Sandra Bradley directs the UWEBC's Marketing focus area.

Sandra's expertise spans both the technical world of the Web and the marketing world of branding and communications. She is the former Director of Interactive Services for Hiebing, a full-service branding strategy and marketing firm. Prior to joining Hiebing, she founded and led Aesention, Inc., a successful Web design firm specializing in e-commerce, content management systems, and intuitive interface design.

She has worked with clients nationwide, in businesses as high-touch as Eastpak and as high-tech as LDS Group (engineers of equipment for the Mars Rover) and provides Web strategy, e-marketing and communications-integration expertise for a diverse range of small to large businesses. She has led Web development seminars for nearly 10 years on-site in corporate environments and for a variety of other private and public sector entities, including the University of Wisconsin.

A San Francisco Bay Area native, Sandra earned a BS in Journalism at California Polytechnic State University, San Luis Obispo. After working in mass communications for a public relations agency and government agency, she attended the University of Wisconsin–Madison and earned an MS in Mass Communication. She also did advanced graduate studies specializing in new media development.

Cavinda Caldera
Cavinda Caldera, ABD
Information Technology Practice Director
cavinda.caldera@uwebc.wisc.edu | 608-890-1291
View Cavinda's profile on  LinkedIn

Cavinda Caldera directs the UWEBC's Information Technology focus area.

Cavinda brings extensive experience and expertise in IT strategy, security, governance, change management and IT organizational management. Cavinda has consulted Fortune 500 and Global 2000 companies in multiple industries, including financial services, healthcare, defense, transportation and manufacturing.

Cavinda was an assistant professor in Southern Illinois University's School of Information Systems and Applied Technologies. He has a master's in telecommunications management from Western Michigan University and is has completed all-but-dissertation PhD studies in information science at Syracuse University. His research has been focused on intellectual property, behavioral information security and IT organizational culture.

Alfonso Gutierrez
Alfonso Gutierrez, MS
RFID Lab Director and IoT Lab Research Director
alfonso.gutierrez@uwebc.wisc.edu | 608-262-5690
View Alfonso's profile on  LinkedIn

Alfonso leads the University of Wisconsin's Internet of Things Lab's and RFID Lab's research. He also directs UWEBC industry-sponsored or member research projects related to strategic e-business initiatives. He is responsible for the design, development and management of the UWEBC's applied research and education initiatives for the consortium.

Prior to joining the UWEBC, Alfonso was an Associate Partner at Accenture, and his experience includes more than 20 years of domestic and international consulting across a wide range of industries. Alfonso holds an MS in Quantitative Analysis from the University of Wisconsin–Madison School of Business and a Systems Engineering degree from the Universidad Industrial de Santander (Colombia).

A. Roger Paulson
A. Roger Paulson, MBA, CME
Customer Service and Sales Practices Director
roger.paulson@uwebc.wisc.edu | 608-261-1161
View Roger's profile on  LinkedIn

Roger Paulson directs all aspects of the UWEBC's Customer Service and Sales focus areas, and he oversees program development for the Supply Chain Management focus area.

Roger brings 15 years of diverse business experience to the UWEBC, including eight years as the top marketing and sales leader for an architectural coatings manufacturer and four years as a project consultant for a customer satisfaction measurement firm. His professional background also includes serving for four years as a facilitator for the Minnesota CEO Roundtables and Wisconsin Small Business Development Center's PeerSpectives programs. Both are innovative organizations that facilitate business improvement by providing experience-sharing forums for CEOs and presidents.

Roger holds an MBA in management from the University of St. Thomas in Minneapolis, a BA from the University of Wisconsin-Madison, a Supply Chain Leadership Certificate from UW-Madison School of Business Executive Education and a Certified Marketing Executive (CME) accreditation conferred by Sales and Marketing Executives International.

Wayne Thompson
Wayne Thompson
Supply Chain Management Practice Director
wayne.thompson@uwebc.wisc.edu | 608-890-1298
View Wayne's profile on  LinkedIn

Wayne Thompson brings 17 years of experience to the Supply Chain Management focus area. Wayne's diverse background includes experience at Parts Now, Zulily.com and Pacific Cycle. He also has prior experience in academia, having developed and taught supply chain curriculum to industry professionals.

Wayne has an MBA for the University of Wisconsin–Madison and completed his undergraduate work at Fleming College in Ontario, Canada.

Jennifer Anderson
Jennifer Anderson
Member Services and Events Manager
jennifer.anderson@uwebc.wisc.edu | 608-890-1406
View Jennifer's profile on  LinkedIn

Jennifer Anderson is the Member Services and Events Manager. Jennifer has an extensive background in management, event-planning and sales. She has created and managed more than 3,000 events and works with Practice Directors to ensure consistently high-quality events.

Jennifer has a BBA in Marketing and Sales from the University of Wisconsin–Eau Claire.

Lori Wilson
Lori Wilson
Marketing and Communications Manager
lori.wilson@uwebc.wisc.edu | 608-890-2449
View Lori's profile on  LinkedIn

Lori Wilson brings 10 years of marketing and communications experience in publishing, real estate, and architecture and engineering. Lori also has a background in event-planning, public relations and sales.

Most recently, Lori marketed aviation services for Mead & Hunt, a nationwide architecture and engineering firm. She was responsible for producing winning proposals and interview materials, designing advertisements and sales collateral, and writing and editing compelling technical copy. Prior to Mead & Hunt, Lori marketed homesites across Wisconsin, managing targeted direct mail and email campaigns, coordinating and executing publicity and advertising plans; and creating brands for developments. Lori holds a BA from Kansas State University with a minor in women's studies.

As the Marketing and Communications Manager, Lori leads the UWEBC's communication strategy, production and conference sponsorships.

Quick Contacts

Executive Director: Dr. Raj Veeramani
raj.veeramani@uwebc.wisc.edu, 608-262-0861

Member Relations Director: Beth de Garcia
beth.degarcia@uwebc.wisc.edu, 608-265-0645

Marketing Practice Director and
IoT Lab Research Director:
Sandra Bradley
sandra.bradley@uwebc.wisc.edu, 608-265-3299

Information Technology Practice Director:
Cavinda Caldera
cavinda.caldera@uwebc.wisc.edu, 608-890-1291

RFID Lab Director and IoT Lab Research Director: Alfonso Gutierrez
alfonso.gutierrez@uwebc.wisc.edu, 608-262-5690

Sales and Customer Service Practices Director:
Roger Paulson
roger.paulson@uwebc.wisc.edu, 608-261-1161

Supply Chain Management Practice Director:
Wayne Thompson
wayne.thompson@uwebc.wisc.edu, 608-890-1298

Member Services and Events Manager:
Jennifer Anderson
jennifer.anderson@uwebc.wisc.edu, 608-890-1406

Marketing and Communications Manager: Lori Wilson
lori.wilson@uwebc.wisc.edu, 608-890-2449

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