Advisory Board

From Industry

Michele Bedard

Vice President Marketing


John Cullen

Vice President IT Glogal Services

Brady Corporation

Mark Douma

Executive Director, Internet Marketing and Operations

Colony Brands

John Engberg

Communications Director – Research and Media

Kohler Co.

Jeff Freeman

Senior Vice President – Operations

American Girl

Marti Gahlman

Director E-Commerce and Digital Marketing

Master Lock

Mike Grasee

Global Growth Officer


John Guy

Vice President and GM, Global Service, Service Operations and Distribution Supply Chain

Briggs & Stratton

Leslie Hearn


TDS Telecom

Mike Irwin

Vice President of Global Supply Chain

Rockwell Automation

Lisa Karpinski

Vice President of Marketing

J.J. Keller & Associates

James Madden

I/S Computing Services Vice President

American Family Insurance

Garth Mohr

IT Director – Global Solutions Design


Mark Molitor

Vice President IT – Consumer, Sales and Corporate Support

CUNA Mutual Group

Katy Pettersen

Vice President of Marketing

Wisconsin Manufacturers & Commerce

Andrew Schlidt

Shareholder and Chair – Corporate & Finance Practice Group

Whyte Hirschboeck Dudek S.C.

Joan Shafer

Senior Vice President – Customer Services

We Energies

Rick Smith

Director, eBusiness

Promega Corporation

Bob Stephan

VP Marketing

From UW-Madison

Larry Landweber

John P. Morgridge Professor Emeritus

Computer Sciences Department

Quick Contacts

Executive Director: Dr. Raj Veeramani, 608-262-0861

Member Relations Director: Beth de Garcia, 608-265-0645

Marketing Practice Director and
IoT Lab Research Director:
Sandra Bradley, 608-265-3299

Information Technology Practice Director:
Cavinda Caldera, 608-890-1291

RFID Lab Director and IoT Lab Research Director: Alfonso Gutierrez, 608-262-5690

Sales and Customer Service Practices Director:
Roger Paulson, 608-261-1161

Supply Chain Management Practice Director:
Wayne Thompson, 608-890-1298

Member Services and Events Manager:
Jennifer Anderson, 608-890-1406

Marketing and Communications Manager: Lori Wilson, 608-890-2449

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