Articles

GPS and Mobile will be Key Strategies for Marketers in 2014 January 30, 2014Three phrases can summarize the strategies marketers should focus on in 2014, according to Todd LaBeau, Vice President of Digital for Lindsay, Stone & Briggs: embrace your place, change the future, and keep it short.

Training Agents for the Multichannel Contact Center January 30, 2014In today's hyper-connected and multichannel world, customers expect to have relevant and personal conversations through their channel of choice. In the past few years, many contact centers have added at least one new channel in their communication mix. With more channels and more complex customer interactions, hiring and training agents to meet the challenges of today’s contact center is difficult.

Optimizing Marketing's Influence on the Customer Journey November 22, 2013Natasha Moonka, Product Marketing Manager, adometry, discussed how to correctly attribute various customer events and their contribution to organizational growth and strategic objectives at the Web and Multichannel Marketing Peer Group meeting on November 7.

Major Shift Occuring in Contact Center Quality Monitoring November 22, 2013With the development of new technologies, call center quality monitoring (QM) is currently experiencing transformational changes, according to Bill Durr, Principal, Verint Systems. Durr discussed contact center quality monitoring during the UWEBC’s Customer Service Peer Group meeting on November 20, 2013.

Driving S&OP to the Bottom Line November 22, 2013Mitch Bourget, Principal, Accenture, discussed the common challenges of sales and operations planning (S&OP) and how to overcome them with a strategic approach that will ultimately impact the bottom line at the November 15 Supply Chain Management Peer Group meeting.

Security and the Cloud October 30, 2013The characteristics that make Cloud computing useful for an Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), or Software-as-a-Service (SaaS) are the same ones that can make Cloud security problematic. Kenneth G. Hartman, Security Architect for TDS Hosted & Managed Services, discussed Cloud computing characteristics and Cloud security challenges during the UWEBC's IT Peer Group meeting on October 30, 2013.

Six Ingredients of Better Marketing October 30, 2013Rand Fishkin, CEO and Co-Founder, Moz and co-author of The Art of SEO, presented six ingredients for better marketing at the UWEBC 15th annual Business Best Practices & Emerging Technologies Conference on October 1, 2013.

Branding for Remarkable Success October 2, 2013Tom Kalinske, former Mattel and Sega CEO and LeapFrog president, delved into the game-changing strategies that were fundamental in turning around world-renowned brands including Mattel, Sega, and Leap Frog in his opening keynote address at the UWEBC's 15th Annual Conference.

Using Predictable Changes to Create Competitive Advantage October 2, 2013Daniel Burrus, a world-renowned futurist on global trends and innovation, addressed the driving forces of predictable changes and how companies can develop game-changing strategies by capitalizing on emerging technological trends in his closing keynote address at the UWEBC's 15th Annual Conference.

UWEBC Annual Conference a Grand Success October 2, 2013The 15th annual Business Best Practices & Emerging Technologies Conference, hosted by the UW E-Business Consortium (UWEBC) on Oct. 1 at the Monona Terrace in Madison, was attended by more than 650 executives and senior managers from leading Wisconsin companies.

New Approaches to Sales Training August 23, 2013New sales training and coaching should provide market-ready messages and tools that marketers and salespeople can use to tell a compelling story, according to Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, Inc.

Leverage Your Most Valuable Asset: Agent Engagement August 26, 2013Employee engagement thought leader and author of the game-changing book, "The Napkin, The Melon, & The Monkey," Barbara Burke discussed her approach for cultivating successful customer service centers at the August 22 Customer Service Peer Group meeting, "The Supervisor as Coach".

Managing Digital Teams for Success July 11, 2013In the UWEBC Web and Multichannel Marketing Peer Group meeting on July 11, Steve Duesbury, Solution Lead of Digital Strategy and Transformation at Acquity Group, detailed the central challenges of digital organization and solutions to maximize an organization's sales capacity online.

Most Common SEO Mistakes Marketers Make June 30, 2013Stephan Spencer, a search engine optimization consultant and author of “The Art of SEO" and “Google Power Search,” held an online workshop on the most common SEO mistakes marketers make during the UWEBC's Web and Multichannel Marketing Web Clinic on June 5, 2013.

Keys to Successful Employee Collaboration Intitiatives June 30, 2013UWEBC discussed the keys to the successful implementation of employee collaboration communications with Owens and Michael Waisbrot, Senior Manager, Managed Services, CDW. UWEBC member company CDW has recently been working on an initiative that they call “Cloud Collaboration.”

Lessons from a Successful SharePoint 2013 Upgrade June 5, 2013UWEBC member company, Skyline Technologies, addressed the useful enhancements and implementation strategies of SharePoint 2013, a major new release of the Microsoft enterprise document management and intranet/extranet portal platform that builds upon previous releases in 2007 and 2010.

Content Strategy for the Web May 31, 2013 Christina Halverson, CEO Brian Traffic, says "Brands need to care about content more than ever, because that is what drives their relationship with any of their customers or potential customers online."

Successful Contact Center Knowledge Management Turns Information into Actionable Insights April 25, 2013 Nina Patel, Director, Oracle, demonstrated how KM systems have the ability to incorporate customer information and recommendations to improve the content, usability, and overall quality of the contact center knowledge base during the UWEBC’s Customer Service Peer Group Meeting on April 16.

UWEBC Member, Greenheck Named Wisconsin Manufacturer of the Year... Again! April 25, 2013UWEBC member company, Greenheck was recently selected as the 2012 Wisconsin Manufacturer of the Year. Greenheck, with corporate headquarters in Schofield, Wisconsin, is a global manufacturer of air movement and control equipment.

Increase Adoption to Cart: Amy Africa's Key Tips on Landing Page Optimization April 25, 2013 Amy Africa, world-renowned usability and e-commerce expert and CEO of Eight by Eight, gave key tips for maximizing Adoption to Cart (ATC) rates and desiging landing pages at the UWEBC Web and Multichannel Marketing Peer Group web clinic. 

Big Data: Releasing the Power of Data to Drive Businss Value March 20, 2013 Russ Lankenau, Solutions Architect, MapR Technologies, discussed how to add and capture value using an ever-growing amount of data and innovative data processing tools.

Consumer Expectations in a Multi-Device Mobile World March 14, 2013 Brain Klais, CEO, PureOxygen, discussed how consumers increasingly are using several different types of digital devices with more interactions in many different settings, during the UWEBC's WMM Peer Group meeting on March 14, 2013.

Mobile Web Development and Best Practices February 27, 2013Matthew David, Director of Strategy Mobile Solutions, Compuware, held an online workshop on mobile web best practices during the UWEBC's Web and Multichannel Marketing Web Clinic on Feb. 19, 2013.

Addressing Barriers to International Trade Compliance January 31, 2012Barbara Heil, International Compliance Manager, Johnson Controls, Inc. was the featured guest speaker at the UWEBC's joint Supply Chain Management and General Counsel Peer Group Meeting on January 28, 2013 where she disscussed the ongoing process of optimizing international trade compliance.

Planning for the Future of Digital Marketing December 28, 2012Mark Skroch Executive Group Director, Ogilvy and Ian Sohn, Executive Vice President, Director of Emerging Platforms & Partnerships, Ogilvy gave an overview of emerging technology trends in 2013 and their implications for marketers at the UWEBC's Web and Multichannel Marketing Peer Group Meeting on Dec. 6, 2012.

Connected CRM: Using Customer Data to Gain Competitive Advantage December 5, 2012Steve Kim was the featured guest speaker at the UWEBC's Web and Multi-Channel Marketing Peer Group Meeting on Nov. 8, 2012.

Mitigating Supply Chain Risks in an Unpredictable World November 1, 2012 Dr. David Simchi-Levi, a Professor of Engineering Systems at MIT, was a featured speaker at UWEBC Business Best Practices & Emerging Technologies Conference on October 4, 2012.

How Trek is Shifting from Silo to Social November 1, 2012Brent Leland, CIO Trek Bicycle Corporation, discussed how and where Enterprise Social Network (ESN) can add value as a featured speaker at UWEBC Business Best Practices & Emerging Technologies Conference on October 4, 2012.

Key Take-Aways from 2012 Conference Keynote: How to Succeed in Uncertain Times October 4, 2012Erica Gruen, marketer and digital media pioneer, delivered the plenary keynote address and received the UW E-Business Institute Distinguished Fellow Award at the 14th annual UWEBC Business Best Practices and Emerging Technologies Conference held Oct. in Madison, WI.

Ten Copyright Myths September 13, 2012 Melinda S. Giftos, an Attorney with Whyte Hirschboeck Dudek S.C., discussed the best practices for use of online material as a featured guest speaker at UWEBC's E-Merchant Peer Group Meeting.

Reaching a Future of Choice by Leveraging Global Trends and Futuring: Insights from Renowned Futurist Sheryl Connelly August 31, 2012Connelly, a futurist from Ford Motor Company, speaking at the UWEBC Marketing Executives Retreat, says, “If you don’t take time to think about the future, you are almost guaranteed a future of constraint rather than a future of choice.”

Skyline Technologies — achieving speed and flexibility through "scrum" development methodology May 8, 2012Scrum is a development methodology for our age. Comprising a series of sprints and hand-offs between cross-functional teams and clients, it's geared for speed and flexibility. UWEBC member company Skyline Technologies are scrum experts, employing 25 Scrum Alliance-certified ScrumMasters.

UW-Madison professors make case for warehouse automation April 5, 2012UW-Madison Professor Raj Veeramani and Associate Professor Ananth Krishnamurthy presented "Strategic Implications and Business Case for Warehouse Automation" at the recent Supply Chain and Productivity Conference, hosted by the Food Marketing Institute and Grocery Manufacturers Association.

UWEBC member companies get free access to powerful supply chain benchmarking database December 6, 2011UWEBC members have acess to the Tompkins Supply Chain Benchmarking & Best Practices Database, a powerful tool ideally suited to help you identify gaps in your company's supply chain performance and establish improvement goals.

So you have web analytics ... now what? December 6, 2011We asked participants in our Web & Multichannel Marketing Peer Group to answer a few questions about SEO at their companies. Answers told the latest version of an old story: Gathering data is easy; taking action, not so much.

UWEBC member-company executive named CIO of year November 16, 2011Rick Roy, CUNA Mutual Group SVP and CIO, has been named the 2011 Chief Information Officer of the Year in the Enterprise category by the Wisconsin Chapter of the Society of Information Management (SIM) and the Business Journal of Milwaukee.

Who in your company will get the most value out of different UWEBC events and offerings? August 3, 2011We're frequently asked who should attend different UWEBC events or utilize different offerings. Here's a guide.

Five key takeaways from web clinic on SEO July 13, 2011 Sandra Bradley finds these five principles — culled from a UWEBC web clinic — especially important to doing good SEO.

Today's IT challenges offer great opportunities July 13, 2011Cavinda Caldera shares how his experience consulting with Fortune 500 and Global 2000 companies will help UWEBC members solve their IT challenges.

UWEBC staff member wins prestigious UW Regents award June 7, 2011 Alfonso Gutierrez has been selected to receive the 2011 Regents Academic Staff Excellence Award, which recognizes and rewards outstanding academic staff members among the 26 UW System campuses.

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