ExactTarget will present on challenges and best practices in deliverability. Member companies will present case studies regarding challenges and lessons learned around an array of topics related to email marketing including list growth, automating processes, segmentation, and issues around privacy.
Be prepared to share your own company’s experiences and to tap the expertise of the group with questions about your own situation.
Company presentations to include:
— "Getting to the Inbox: All about Reputation & Engagement"
— "Effectively Growing Lists"
— "Improving E-mail Processes"
Whyte Hirschboeck Dudek
— "Customers and Privacy"
Green Bay Packers
— "Segmentation and Engagement Case Study"