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Copywriting for the Web

Delivering brand experience online that ultimately drives conversion and changes buyers into loyal brand champions, begins with crystal clear positioning and a communication strategy built around clear value proposition. Making the right strategic choices and being ruthless when it comes to what defines your business is every brand's constant challenge. And the web is just the beginning as you bring your message across all media.

At this meeting participants learned key concepts in communication strategy, positioning and how to write better copy and messaging to deliver brands online and beyond.  We also discussed content management across channels and how to deliver engaging user experiences online and touched on the management of data.

Marc Glazer, Senior Copywriter from Hanson, and others from the team shared insight geared toward communication strategy, advanced web copywriting, what is new on the horizon, and how to balance brand delivery, user experience and search engine optimization.

• Start with a better strategy
• Understand how the web is different in terms of communicating with key customers and prospects
• Create a consistent voice for your organization's communications while maximizing each medium
• Focus on balance of user experience and search engine optimization
• Learn about content/data management