Web & Multichannel Marketing Peer Group

Web Analytics | User Experience

2010 brings a new approach to the WMM Peer Group, one designed to further enhance the relevance of our offerings. Four segments (Digital Marketing, Social Media, User Experience and Web Analytics) will meet for half-day sessions with lunch served in between. This meeting will feature Digital Marketing in the morning and Social Media in the afternoon. All members are welcome to attend just the morning session, just the afternoon session or both. Lunch provided for all.

Web Analytics - Page Effectiveness and Optimization (8:30 a.m. to Noon)

This session will focus on testing and optimization for maximum page effectiveness. A representative from Google will present at this meeting with topics to include:

• How and what to test
• Best practices in analyzing results
• Impact on page / campaign effectiveness
• Top 5 optimization tactics

Attendees should come be prepared to discuss examples of A/B tests or landing page tests their companies have done.

8:30-9:00 — Sign-in and Networking

9:00-9:15 — Overview and Introductions

9:15-10:00 — Google presentation

10:00-10:15 — Q&A

10:15-10:30 — Break

10:30-11:15 — Omniture Presentation

11:15-11:45 — Group discussion — one idea you will try

11:45-12:00 — Pressing Issues/Open Forum — Closing/Announcements

RSVP for only the Web Analytics Session

Lunch (Noon to 1 p.m.)

Perspectives on User Experience — Usability Testing (1 to 4 p.m.)

This session will focus on experience and best practices for usability testing. User Centric is a global user experience research and design firm that works with companies such as Abbot, Continental Airlines, CDW, and Microsoft.

1:00-1:30 — Overview of Usability Testing vs. User Research

1:30-2:15 — User Centric Presentation

2:15-2:30 — Discussion / QA

2:30-2:45 — Break

2:45-3:15 — QA session

3:15-3:45 — Usability Dos and Don'ts — Discussion Panel

3:45-4:00 — Closing / Announcements

RSVP for only the User Experience Session

You may also RSVP for Both Sessions

WMM Peer Group meetings typically sell out. To reserve your spot, please send an e-mail to Josh Mayer at joshua.mayer@uwebc.org

When

Thursday, April 8, 2010, 8:30 a.m. - 4:00 p.m.

Where

CUNA Mutual Group

5810 Mineral Point Road Madison, WI 53705

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For questions about this peer group please e-mail joshua.mayer@uwebc.org.

About This Peer Group

The Internet is a key channel for communicating and interacting with current and potential customers. The Web & Multichannel Marketing Peer Group provides a forum for member companies to discuss ways of maximizing a multichannel approach to best complement overall business objectives. The topics discussed in this peer group vary from somewhat technical “nuts and bolts” discussions on how to make this channel work more effectively, to marketing-centric discussions, such as search engine marketing, to strategic discussions, like aligning your web strategies with your corporate strategies.

Using UWEBC’s proven Peer Group format, representatives from our member companies meet every other month for a highly interactive, facilitated meeting. Member-delivered case studies are common and valuable business relationships are formed.

In the beginning of 2009 the WMM peer group was formed through the merger of the “Web Strategy and Marketing” and “CRM/Marketing” peer groups. The content from previous meetings of these two groups may be found in the topic directory of the WMM peer group.