Web & Multichannel Marketing Peer Group

October 21 - Web Analytics | User Experience

2010 brings a new approach to the WMM Peer Group, one designed to further enhance the relevance of our offerings. Four segments (Digital Marketing, Social Media, User Experience and Web Analytics) will meet for half-day sessions with lunch served in between. This meeting will feature the User Experience and Web Analytics segments. All members are welcome to attend just the morning session, just the afternoon session or both. Lunch provided for all.

When

Thursday, October 21, 2010, 8:30 a.m. - 3:00 p.m.

Where

UW Madison

RSVP for October 21st Meeting

For questions about this peer group please e-mail jayme.udvare@uwebc.wisc.edu.

About This Peer Group

The Internet is a key channel for communicating and interacting with current and potential customers. The Web & Multichannel Marketing Peer Group provides a forum for member companies to discuss ways of maximizing a multichannel approach to best complement overall business objectives. The topics discussed in this peer group vary from somewhat technical “nuts and bolts” discussions on how to make this channel work more effectively, to marketing-centric discussions, such as search engine marketing, to strategic discussions, like aligning your web strategies with your corporate strategies.

Using UWEBC’s proven Peer Group format, representatives from our member companies meet every other month for a highly interactive, facilitated meeting. Member-delivered case studies are common and valuable business relationships are formed.

In the beginning of 2009 the WMM peer group was formed through the merger of the “Web Strategy and Marketing” and “CRM/Marketing” peer groups. The content from previous meetings of these two groups may be found in the topic directory of the WMM peer group.