Joint CRM / Web Strategy and Marketing Peer Group Meeting

Next Meeting

Topic: Copywriting for the Web

Date:  Thursday, August 7, 2008, 9:30 am-2:30 pm

Who Should Attend:   Senior marketing managers, lead practitioners, and marketing decision-makers

Building a brand online, driving to conversion goals, and writing effectively around your company and products positioning is an ongoing challenge. Come to this meeting to learn key concepts in web copywriting and messaging and how to apply them to your own situation.

Case studies will be shared and discussed from member companies and writers from Hanson Dodge Creative, a leading lifestyle agency in the area with clients such as Nike, Volkswagen, and Trek Bicycles. Insights will be geared toward advances in web copywriting, what is new on the horizon, and how to balance user experience and search engine optimization.

• Understand how the web is different in terms of communicating with key customers and prospects
• Develop more effective landing pages and e-mail communications
• Create a consistent voice for your your organization's communications while maximizing each medium
• Focus on balance of user experience and search engine optimization

Special Note:  Attendees are encouraged to bring samples of copy (printed or on laptops) that represent challenges they are currently facing for critiquing, discussing, and rewriting in an afternoon hands-on session.

Location:

UW-Madison

Room 1003 - Tong Auditorium

Engineering Centers Building

1550 Engineering Drive

Madison, WI  53706

Directions

RSVP needed

Send an e-mail to Matthew Kopetsky at WSM@UWEBC.org

About This Peer Group

The Internet is a key channel for communicating and interacting with current and potential customers.  The Web Strategy & Marketing Peer Group provides a forum for member companies to discuss ways of maximizing this channel to best complement overall business objectives.

The topics discussed in this peer group vary from somewhat technical "nuts and bolts" discussions on how to make this channel work more effectively, to marketing-centric discussions, such as search engine marketing, to strategic discussions, like aligning your web strategies with your corporate strategies.

Using UWEBC's proven Peer Group format, representatives from our member companies meet every other month for a highly interactive, facilitated meeting.  Member-delivered case studies are common and valuable business relationships are formed.