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Home > Industry Projects > Past Industry Projects

Past Industry Projects

 

The brightest e-business minds at UW-Madison (faculty and students) work with member companies on semester-long course projects ranging from competitive analysis to strategy design and justification, to roadmap development.

 

 

 

All reports are abridged versions in PDF format. Executive summaries are available to all. Full reports and presentations are available to UWEBC members only.

 

  2007   2006   2005   2004   2003   2002   2001   2000   1999  

 

American Family Insurance

Strategy for Enhancing American Family Insurance's Online Customer Service Offerings

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

American Girl

Improving Web Site Search Experience on AmericanGirl.com

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

CUNA Mutual Group

Developing A Sales Workspace Design for CUNA Mutual

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

Grainger

Live Chat for Customer Service - Review of Best Practices and Leading Vendors

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

Grainger

Grainger.com Multilingual Website Strategies on Grainger Website

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

JJ Keller

Leading Practices for Design of Corporate Websites

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

Lands' End

Personalized (One to One) E-Mail Marketing Strategy

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

TDS Telecom

Web Strategy for TDS Telecom's Website for B2B Lead Generation

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

TDS Telecom

Strategy for Enhancing TDS Telecom's Online Customer Self-Service Offerings

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

Lands' End

Lands' End Custom Clothing Program

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

Grainger

Strategy for Enhancing Grainger's Online Customer Service Offerings

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

Grainger

Enhancing Grainger's E-Mail Marketing

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only Appendix G - N    PDF File Members Only Appendix O - U
PDF File Members Only Appendix V - AF   PDF File Members Only PowerPoint Presentation

 

CUNA Mutual Group

Enhancing Sales Process Efficiency and Effectiveness Using Portable Technologies

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

CUNA Mutual Group

Strategy for Implementation of Retirement Tools on CUNA Mutual Group's Members Financial Network

PDF File Executive Summary   PDF File Members Only Full Report   PDF File Members Only PowerPoint Presentation

 

 

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