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Web Strategy & Marketing - March 27, 2006

B2C Website Design Standard Practices and Benchmarks

The UW E-Business Consortium conducted a comparative analysis of 19 major B2C e-commerce websites to gain insight into emerging standard practices for B2C website design and user experience. This online report provides best practice benchmarks that will help companies assess and improve their current website design.

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Web Strategy & Marketing - March 27, 2006

Corporate Blogging Best Practices

This paper describes the different types of corporate blogs and their applications; lists best practices for running one's own corporate blog and for managing how your company is represented on others' blogs; examines case studies exploring successful and unsuccessful corporate blogging attempts; and contains a glossary of specialized terms found in the blogging community.

Table of Contents   Full Report

Web Strategy & Marketing - March 27, 2006

Top Ten Website Speed Optimization Tips

Website speed optimization continues to provide significant improvements for any company's online presence and can have a large impact on its e-business initiatives. This paper outlines ten of the most effective tips for improving your website's speed and performance. The tips are organized into three basic categories including image, website design, and HTML code optimization.

Table of Contents   Full Report

Web Strategy & Marketing - November 17, 2005

Rich Internet Application Technology:
Overview & Leading Practices

Web-based applications have jumped in use and popularity in the last decade, beginning with Amazon.com's e-commerce Web site in the 90's to today's enterprise resource planning and business intelligence applications. Using a browser, end users can book airline tickets, bid on auctions, check email, buy and sell stocks, submit tax forms, or listen to music from any networked computer. If this was the first wave of web applications, the second big wave is yet to come in the form of Rich Internet Applications (RIAs).

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Web Strategy & Marketing - April 2005

Benchmark Study of Desktop Search Tools

Using a systematic and objective testing protocol, the tools were evaluated along six attributes: usability, versatility, accuracy, efficiency, security, and enterprise readiness. The leader and best overall desktop search tool in each of these areas is Copernic 1.5 Beta with Coveo. It's intuitive and easy to use. Find out how other desktop search companies ranked in this timely report.

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