LinkedIn®

Member employees are encouraged to join our group: .

Introduction

The UW E-Business Consortium conducted a comparative analysis of 19 major B2C e-commerce websites to gain insight into emerging standard practices for B2C website design and user experience. This online report provides best practice benchmarks that will help companies assess and improve their current website design.

B2C Website List

We analyzed total 19 B2C websites:

• Amazon.com - www.amazon.com
• Chadwicks - www.chadwicks.com
• eBay - www.ebay.com
• Figi's - www.figis.com
• Godiva - www.godiva.com
• Harry & David - www.harryanddavid.com
• Hickory Farms - www.hickoryfarms.com
• JCPenney - www.jcpenney.com
• Kohls - www.kohls.com
• Pottery Barn - www.potterybarn.com
• Red Envelope - www.redenvelope.com
• Smith & Hawken - www.smith-hawken.com
• Spiegel - www.spiegel.com
• Swiss Colony - www.swisscolony.com
• Target - www.target.com
• TJMaxx - www.tjmaxx.com
• Walmart - www.walmart.com
• Williams Sonoma - www.williams-sonoma.com
• Zappos - www.zappos.com

Notes

Updates since the analysis started.

• Spiegel has recently redesigned websites. It looks a lot better than before.
• TJ Maxx closed the online store during this research period. Some analysis includes TJ Maxx and others don't.
• Zappos was added in the list.