Sales Operations Peer Group

Next meeting Sept 16.

Topic:

Aligning Sales Process with Sales Strategy and Assessing Process Effectiveness

A recent survey of UWEBC member companies active in the Sales Operations Peer Group found that 81% of respondents utilize a formal sales process. This is a significantly higher percentage than was found among sales organizations at large by research firm CSO Insights (40%). That's good news, as the research also found that disciplined users of a well-defined sales process attain higher levels of performance on nearly every measure. Despite the high degree of sales process usage, however, many member companies still struggle with designing a sales process that aligns with sales strategy and with assessing the effectiveness of the process they implement. This meeting will provide an opportunity to compare notes on sales process strategies and practices member companies employ to boost sales effectiveness.

When

Thursday, September 16, 2010, 9:30 a.m. - 3:00 p.m.

Where

UW-Madison Lowell Center
610 Langdon Street
Madison, WI 53703
Directions

Who Should Attend

Sales and Sales Operations leaders, as well as others involved in driving and managing initiatives to define and improve sales processes.

RSVP Needed

Please send an e-mail to Christine Theilacker at christine.theilacker@uwebc.wisc.edu

Meetings in 2009

Please mark these Thursdays for the Sales Operations Peer Group in your 2010 calendar: September 16 and December 16. Meetings will be from 9:30 a.m. - 3:00 p.m., and lunch will be served. See the Sales Operations Peer Group calendar entries for additional information.

About This Peer Group

In today’s environment of increasing sales costs and lengthening sales cycles, organizations must focus their efforts on maximizing the efficiency and effectiveness of their sales teams. This is the objective of the emerging sales operations function. From defining sales processes to providing the training, tools, analysis and reporting required for execution, sales operations activities are pivotal to supporting and enabling sales effectiveness. The Sales Operations Peer Group is a forum for leaders and managers of sales operations functions to discuss topics critical to improving effectiveness, sharing best practices and gleaning actionable insights for achieving excellence in sales operations.

Using the UWEBC’s proven Peer Group format, representatives from member companies meet quarterly for a highly interactive, professionally facilitated discussion in a collaborative, non-commercial environment. Member and subject-matter-expert case studies are commonly featured. Regular participants have the opportunity to form valuable business relationships with like-minded sales operations management professionals from a diverse set of industries.