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Home > UWEBC Calendar > Event
Meeting
| Meeting Title: |
Web & Multichannel Marketing Peer Group Meeting |
| Meeting Subtitle: |
Social Media | Digital Marketing |
| Description: |
9 a.m.–noon: Social Media
The morning session will focus on best practices in social listening and customer insights that flow from tuning into the social space. Speakers include Paul Banas, Sr. Category Insights Manager with the Consumer Insights and Strategy group for the Oscar Mayer business unit of Kraft Foods and Kyle Henderson, Marketing & Communications Director of UWEBC.
12:45 p.m.–3 p.m.: Digital Marketing
The afternoon session will focus on trends in mobile marketing. What does the mobile landscape mean for companies? How is it being used for marketing? A presentation will be given by Steve Kelley, the CEO of MessageBuzz, and member case studies will address questions around how to design your site for mobile viewing, SMS emails, mobile search and more.
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| Categories: |
Web & Multichannel Marketing |
| Date: |
August 5, 2010
· 09:00 AM - 03:00 PM
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| Location: |
1003 (Tong) Engineering Centers Building, UW-Madison |
| Location Address: |
1550 Engineering Drive
Madison, WI 53706 |
| Location URL: |
http://www.uwebc.org/about/contact/ |
| Contact Name: |
Jayme Udvare |
| Contact Phone: |
608-890-2448 |
| Contact Email: |
jayme.udvare@uwebc.wisc.edu |
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