Web 2.0 tools, including blogs, wikis, mashups, tagging, and social networking, are popular and easy to implement, but disrupt traditional business hierarchies and provide hard to measure and unpredictable returns on investment. Yet many businesses are adopting Web 2.0 tools to harness "collective intelligence" to accelerate innovation, increase productivity, and get closer to customers and employees.

We are developing an update on Web 2.0 tools in the business context ("Enterprise 2.0") and member case studies on this exciting and sometimes infuriating technology. Potential discussion issues include business cases, metrics, cultural barriers, adoption hurdles, and emergent benefits. Join us in Madison to discuss the best practices and pitfalls of these new tools.

Lunch will be served. Business casual attire is recommended.

Who Should Attend:

The IT Executives Circle is designed exclusively for corporate executives who have strategic and budgetary responsibility for their company's IT, e-business and/or Web-based initiatives.  IT executives may also invite employees who are specialists in the day's topic to this peer group.