LinkedIn®
Member employees are encouraged to join our group:  .
Supply Chain Database
Member companies can now access the Tompkins Supply Chain Consortium Benchmarks & Best Practices Database. More ...
|
Home > UWEBC Calendar > Event
Meeting
| Meeting Title: |
CRM / Marketing Peer Group Meeting |
| Meeting Subtitle: |
Market Segmentation & Targeting |
| Description: |
Most marketers will agree that market segmentation is one of the most important strategic concepts in modern marketing. The actual process of defining, segmenting, and targeting markets, however, involves perhaps the most difficult and complex decisions a company must make when developing its marketing strategy. Get it right, and sales could skyrocket; get it wrong, and a marketing plan - or entire company - could go down in flames. At this meeting, the presentations and discussions will focus on the methods and tools of market segmentation, including typical challenges and strategies for addressing them, as well as on how effective segmentation research is performed. |
| Categories: |
|
| Date: |
November 6, 2008
· 09:30 AM - 03:00 PM
|
| Location: |
1003 Engineering Centers Building, UW-Madison |
| Location Address: |
1550 Engineering Drive
Madison, WI 53706 |
| Location URL: |
http://www.uwebc.org/about/contact/ |
| Contact Name: |
Molly Johnson |
| Contact Phone: |
608-890-2448 |
| Contact Email: |
CRM-M@UWEBC.org |
|
|
