Peer Groups
UWEBC Peer Group meetings offer a trusted, non-commercial, collaborative learning environment for business decision makers from member companies. Each month, peers (executives and senior managers) from a diverse range of B2B and B2C companies and industries attend half and full-day meetings to:
- Exchange leading business practices and challenges
- Validate ideas
- Share innovative concepts to drive business forward
Each UWEBC Peer Group in 2005 was attended by 25-45 business professionals from 15-30 member companies. There is no limit to the number of people in your company who may attend!
Each Peer Group meeting is professionally facilitated by UWEBC staff and may feature a combination of:
- Best practice presentations and lessons learned from member companies
- National business experts
- Visits to member company facilities
- Knowledge exchange of trends, emerging technologies, strategic business initiatives and more
UWEBC has six Peer Groups:
Web Strategy & Marketing Peer Group
Information Security Peer Group
Supply Chain Management Peer Group
Customer Relationship Management Peer Group
(CRM-Sales, CRM-Customer Service, CRM-Marketing)
E-Merchant Peer Group
E-Business Executives Circle
Questions or Comments
Please contact Director Raj Veeramani
raj@cae.wisc.edu
"In 2005, the Consortium really hit its stride with respect to our Peer Groups. Overall attendance across all the groups has increased and become more consistent. The number of relationships between companies is really starting to grow and our members are consistently finding value in attending."
- Shawn Helwig
2005 UWEBC Peer Group Facilitator
Web Strategy & Marketing Peer Group
Discussion Themes
- Leading Web strategy and marketing techniques
- Creation, development and evolution of corporate web strategy
- Emerging trends, Web technologies, online marketing practices and resulting business implications
2005 Web Strategy & Marketing Meeting Topics
- Rich Internet Applications
- Web speed optimization
- Web site usability standards
- Personalization strategies
- Web analytics and metrics
- Internal search
Questions or Comments
Please contact Director Raj Veeramani
raj@cae.wisc.edu
Each UWEBC Peer Group in 2005 was attended by 25-45 business professionals from 15-30 member companies. There is no limit to the number of people in your company who may attend!
"It's great to trade perspectives and experiences with the other members. There's a rich breadth of knowledge among the members. Additionally, I really appreciate the professional UWEBC staff, who bring current issues to our attention and do research on topics in which the members have an interest. UW is a great research institution, and we're fortunate to be able to tap into the resources there."
- Rick Feldcamp,
Webmaster,
CUNA Mutual Group
Information Security Peer Group
Discussion Themes
- Security infrastructure & software
- Strategies, policies, practices and procedures for information security
- Management, monitoring and assurance of information security
2005 Information Security Meeting Topics
- Information security initiatives
- Risk management
- Security awareness training & best practices
- Disaster recovery & business continuity
- Wireless security
- Social engineering & phishing
- Securing remote user communications
- Single sign-on strategies
- Application development security
Questions or Comments
Please contact Director Raj Veeramani
raj@cae.wisc.edu
Each UWEBC Peer Group in 2005 was attended by 25-45 business professionals from 15-30 member companies. There is no limit to the number of people in your company who may attend!
“This year’s increase in member participation resulted in greater collaboration opportunities across all Peer Groups, and members generously shared their e-business knowledge through topic-specific presentations.”
- Shawn Helwig
2005 UWEBC Peer Group Facilitator
Supply Chain Management Peer Group
Discussion Themes
- Procurement, manufacturing, production and distribution issues
- B2B models and technologies to synchronize the entire supply chain
2005 Supply Chain Management Meeting Topics
- Transportation management best practices
- Warehouse management & productivity improvement
- Supplier portals and integration
- Strategic supply chain initiatives
Questions or Comments
Please contact Director Raj Veeramani
raj@cae.wisc.edu
Each UWEBC Peer Group in 2005 was attended by 25-45 business professionals from 15-30 member companies. There is no limit to the number of people in your company who may attend!
"Our participation in the Supply Chain Peer Group continues to challenge the way we design and execute our supply chain strategies as much today as it did five years ago. The reasons for this are simple to us. The staff at the Consortium has created a forum for unbiased and open discussion and feedback to supply chain issues within a mix of forward thinking organizations that are as small as start ups and as large as Fortune 50 companies. We tackle best practices and convert them to yesterday’s technology!” "
- Dan Stieber,
Vice President, Supply Chain Operations,
Endries International
Customer Relationship Management Peer Group
The CRM Peer Group is comprised of three sub-groups: CRM-Sales, CRM-Customer Service, and CRM-Marketing. Each group meets quarterly.
Discussion Themes
- Leading CRM strategies from member companies
- Sales, marketing and customer service issues
- Management, execution, and performance monitoring of CRM initiatives and activities
- Leading practices to improve the effectiveness of CRM strategies
2005 CRM Meeting Topics
- Optimizing the organizational structure & contact center processes
- Workforce management & optimization
- Sales process comparison
- Marketing analytics
- Sales process improvement through technology
- Sales process strategies
- Interactive marketing campaign techniques
Questions or Comments
Please contact Director Raj Veeramani
raj@cae.wisc.edu
Each UWEBC Peer Group in 2005 was attended by 25-45 business professionals from 15-30 member companies. There is no limit to the number of people in your company who may attend!
"One of the key benefits of the group is sharing best practices and hearing how other companies are addressing their CRM initiatives. We’ve put into practice many of the ideas and suggestions gleaned from the Peer Group meetings. I have found the CRM Peer Group to be an extremely valuable resource as we plan our CRM initiatives at Sub-Zero/Wolf Appliance."
- Gale Otterson
Relationship Marketing Manager,
Sub-Zero Freezer Company
E-Merchant Peer Group
This Peer Group is exclusively for member companies that are B2B and / or B2C catalog and / or online direct merchants and marketers.
Discussion Themes
- Leading Internet retailer strategies
- Best practices for multi-channel marketing
2005 E-Merchant Meeting Topics
- Online customer acquisition models
- Internet and offline performance results & trends
- Email marketing and Web site personalization strategies
- Acquisition and prospecting of customers through multiple channels
- Conversion on the Web site (includes merchandising, cross-sell/up-sell, architecture, whole customer experience, internal search)
Questions or Comments
Please contact Director Raj Veeramani
raj@cae.wisc.edu
Each UWEBC Peer Group in 2005 was attended by 25-45 business professionals from 15-30 member companies. There is no limit to the number of people in your company who may attend!
"As a catalog merchant with rapidly growing internet sales, we face a barrage of potential ways to improve our e-commerce efforts. Sorting out the opportunities that create true business value is a continual challenge. By sharing experiences with peer group companies, we shorten our learning curve and can channel more of our resources toward high value strategies."
- Charlie Bauman,
President of Integrated Marketing Solutions,
The Swiss Colony
E-Business Executives Circle Peer Group
Discussion Themes
- Enterprise-wide IT & e-business initiatives
2005 Executives Meeting Topics
- IT to business alignment
- Enterprise portals
- Data warehousing & business intelligence
- Evolution of existing enterprise-wide platforms
Questions or Comments
Please contact Christina Paschen, Assistant Director of Member Relations
clpaschen@wisc.edu
