Mission Statement
The UW E-Business Consortium is Wisconsin's leading organization that helps companies gain a competitive advantage through e-business. Our members - business executives and senior managers from the Midwest's largest companies - tap into world-class university resources and the collective experiences of this B2B and B2C group to address and share strategic e-business and information technology challenges, best practices and lessons learned. Here's how members benefit from the Consortium's trusted knowledge network
- Peer Groups: business executives and senior managers communicate with their peers about vital business challenges important to each company's bottom line. The meetings are facilitated by the Consortium's knowledgable staff and showcase emerging business trends and subject matter experts across five focus areas.
- Best Practice Reports: validated ideas and decision tools to help members improve the performance and effectiveness of key business processes
- Professional development workshops and conferences featuring national business leaders
- Access to the brightest minds inside the University of Wisconsin-Madison for research and employment
- Strategic, member-specific company projects with University of Wisconsin faculty and students

Contact Information
UW E-Business Consortium
University of Wisconsin - Madison
1513 University Ave
ME Bldg Rm 266D
Madison, WI 53706
608-265-0645 • www.uwebc.org
UW E-Business Director Dr. Raj Veeramani raj@cae.wisc.edu
Please direct quesitons about the UW RFID Lab to Director Alfonso Gutierrez agutierr@wisc.edu
To learn about the benefits of joining the UW E-Business Consortium,
contact Asst Director Christina Paschen clpaschen@wisc.edu or 608-265-0645
Communication, marketing and events, contact Nancy Gores nagores@wisc.edu or 608-265-3299
UWEBC Staff & Contact Information

Dr. Raj Veeramani
608-262-0861 or email raj@cae.wisc.edu
Professor, College of Engineering & School of Business.
Director, UW E-Business Institute & UW E-Business Consortium
Dr. Raj Veeramani is a Professor at the University of Wisconsin-Madison with joint appointments in the College of Engineering and the School of Business. He is the Director and founder of the UW E-Business Consortium, established December 1998, and the UW E-Business Institute, established October 2003.
Dr. Veeramani consults global businesses in the areas of e-business best practices. His current areas of research include supply chain collaboration and RFID applications.
Dr. Veeramani joined the faculty of the University of Wisconsin-Madison in 1992.

Alfonso Gutierrez
UW RFID Lab Director,
Associate Director, Research & Education
608.262.5690
agutierr@wisc.edu
Alfonso leads strategic UWEBC industry-sponsored, member projects related to their strategic e-business initiatives. He is also responsible for the design, development and management of UWEBC’s applied research and education initiatives. Prior to joining UWEBC, Alfonso was an Associate Partner at Accenture, and his experience includes more than twenty years of domestic and international consulting across a wide range of industries.

Christina Paschen
608-265-0645 or email clpaschen@wisc.edu
Assistant Director, Member Relations and Industry Outreach
Christina works with UWEBC member companies to ensure value needs are met . She helps members find answers to e-business issues and challenges through various Consortium offerings. Christina has over nine years client/member relations experience in the IT /ebusiness industry, emphasizing the Internet and Web-based business solutions. Her areas of expertise include account management, customer service, training, content coordination/ creation and new business development. Christina has a Bachelor’s Degree in Communication Arts from UW-Eau Claire.

Shawn Helwig
608-261-1161 or email sbhelwig@wisc.edu
Researcher, Peer Group Facilitator
Shawn facilitates UWEBC Peer Groups to promote e-business knowledge sharing between members, and manages the development of UWEBC decision tools and opinion papers on ebusiness best practices. He also assists UWEBC members with strategic e-business initiatives. Shawn is a UW-Madison alum with Bachelor and Masters degrees in Industrial Engineering. He spent five years as a management consultant with Ernst & Young, and helped launch two Internet startups. Prior to joining UWEBC, Shawn was a consulting manager with Millennium Partners in Milwaukee, where he worked with numerous clients on e-business initiatives.

Nancy Gores
608-265-3299 or email nagores@wisc.edu
Communication, Marketing & Events Manager
Nancy manages the planning and execution of UWEBC and UWEBI’s professional development events, in addition to overall branding, marketing, communication and promotion. Nancy has more than ten years experience in magazine publishing, promotion, writing and communications. She has a Bachelor of Arts degree in English from UW-Madison.

