RFID Web Strategy & Marketing CRM Information Security Supply Chain Management

Raj Veeramani, Director of UWEBC

Message to Members Mission Statement Press

BEST PRACTICE REPORTS:
DECISION TOOLS & OPINION PAPERS

One of the many benefits of membership in the UW E-Business Consortium is access to best practice guidelines to help your company make informed business decisions.

 

Decision Tools

Content Management Best Practices Checklist

This tool will help your company benchmark existing content management processes to best practices in industry, and provide leverage points to restructure and improve the process.

 

E-Mail Marketing Best Practices Checklist

This decision and management checklist tool provides best practices guidelines for the first phase of an email campaign. It should help marketers develop / plan effective email marketing campaigns including developing a test plan for the execute / deliver phase and developing a test plan for the measure / optimize phase. This tool can also be used to benchmark your company’s current email marketing practices.

 

Project Charter Template

This template helps structure the planning phase of an e-business project, and provides a framework to execute and monitor project initiatives to satisfy end users on time and within budget.

 

Opinion Papers

Key Account Management

In this opinion paper, UWEBC members share key account management strategies. This report includes general processes and information necessary to implement key account management.

 

Supplier Performance Management Best Practices

This Opinion Paper describes how the implementation of a strong SPM system can help service providers, manufacturing organizations, or any company that deals with business partners keep track of their suppliers, standardize measurement procedures over their enterprise, join forces with suppliers on setting and managing overall performance expectations, and automate key measurement activities.

 

Spyware & Adware: An Overview

Learn more about spyware and adware: the nature of the problem, the security risks and issues, and the actions that need to taken by corporate IT Security Management and individuals to combat them.

 

Inside Sales Strategies & Leading Practices

Inside sales has become an increasing popular strategy due to the major drawback with outside sales: travel. Inside sales solves this and other problems by replacing plane trips with phone calls, contacting customers world-wide in minutes instead of days, all while enjoying a continuous connection to the corporate information network.

 

Enterprise Instant Messaging

This paper helps IT managers and management executives understand business Instant Messaging (IM) security, solutions and best practices. It also provides a general overview of consumer and business IM.

 

Spam Filters: What Makes The Leaders Cook?

The performance of nine desktop and 14 enterprise spam filtering tools are analyzed based on accuracy of the filters and the number of false-positives (legitimate e-mail classified as spam).

 

UPCOMING 2005 BEST PRACTICE REPORTS

 

Questions or Comments

Contact Shawn Helwig
UWEBC Peer Group Facilitator
608-261-1161
sbhelwig@wisc.edu

 

INDUSTRY - SPONSORED PROJECTS

UWEBC faculty, staff, and students work with member companies to conduct company-specific e-business projects related to their strategic e-business initiatives.

 

Pacific Cycle

"RFID Implementation - Anticipated Benefits Analysis"

UWEBC assisted Pacific Cycle’s management team to better understand the impact of RFID-enabled operational improvements. The project scope consisted of four key areas:

Potential improvements were identified among all four key areas, and included efficiencies in lead time management, new verification of product delivery, decreased potential for backorders, and visibility of incoming containers. A baseline business case for RFID implementation was developed from this analysis.

 

CUNA Mutual Group CUNA

"Online Marketing: Effectiveness and Impact on the Credit Union Industry"

This study was commissioned by UWEBC members CUNA Mutual Group and CUNA & Affiliates, along with the CUNA Technology Council and the CUNA Marketing & Business Development Council. Research was conducted by the University of Wisconsin E-Business Consortium (UWEBC), in Madison.

The study found that credit union marketers no longer view offering online products and services as means of differentiating themselves from competitors, but as a necessity for doing business, according to a recentlyreleased research report on online marketing trends. And individuals who use online services are proving to be the most desirable members for credit unions.

Information gathering and analysis methods included an online survey, a focus group with eight credit union executives, and in-depth case studies.

 

Grainger

Search Marketing: Paid Search

UWEBC assisted Grainger to:

UWEBC helped identify the methodology, implementation, and key improvements needed to develop a paid search strategy. First, Grainger’s key customer segments, top product and brand categories for each customer were identified. Then, we distinguished high-frequency keywords based on historical performance, and developed a bid strategy for Google and Overture. Finally, we monitored the performance of keywords based on click-throughs, conversion rates, ROI, customer acquisition cost and recommended improvements based on results.

 

Sub-Zero

Sub-Zero Freezer Company CRM Project

Sub-Zero/Wolf’s CRM Project Strategy:

UWEBC assisted the Sub-Zero Freezer Company with requirements gathering and contact center software selection

 

Questions or Comments

Contact Alfonso Gutierrez,
Assistant Director, Research & Education, UW EBusiness Consortium
608-262-5690
agutierr@wisc.edu