Peer Groups
In 2004, more than 330 members collectively spent nearly 12,000 hours sharing and learning e-business strategies and best practices!
Collaborating one-to-one, or with a group of your peers, is one of the most effective and efficient ways to make informed decisions that lead to business success. That’s the role of UWEBC Peer Groups. In each meeting, UWEBC members have the opportunity to discuss their pressing issues and gain insight into the meeting topic. The meetings also make it possible for our members to:
- Have interactive discussions in a trusted, non-commercial environment to learn from the e-business experiences of others
- Validate e-business strategies and approaches
- Discover best practices and minimize risk and financial expenditures
Web Strategy & Marketing Peer Group
Information Security Peer Group
Supply Chain Management Peer Group
Customer Relationship Management Peer Group
Questions or Comments
Please contact Shawn Helwig
UWEBC Peer Group Facilitator
608-261-1161 or email sbhelwig@wisc.edu
“This year’s increase in member participation resulted in greater collaboration opportunities across all Peer Groups, and members generously shared their e-business knowledge through topic-specific presentations.”
- Shawn Helwig
UWEBC Peer Group Facilitator
Web Strategy & Marketing Peer Group
Discussion Themes
- Leading Web strategy and marketing techniques
- Creation, development and evolution of corporate web strategy
- Emerging trends, Web technologies, online marketing practices and resulting business implications
2004 Web Strategy & Marketing Meeting Topics
- Strategies for brand management across multiple channels
- Search engine marketing
- Web site re-launch strategies
- E-mail marketing and management
Questions or Comments
Please contact Shawn Helwig
UWEBC Peer Group Facilitator
608-261-1161 or email sbhelwig@wisc.edu
In 2004, more than 330 members collectively spent over 12,000 hours sharing and learning e-business strategies and best practices!
"Marketing on the Web changes so rapidly that it's almost impossible to keep abreast. It's very helpful to have an opportunity through an organization like UWEBC to compare notes, so we can avoid pitfalls and blind alleys, as well as profit from successes experienced by peer organizations."
- Hans Bernet, Manager
E-Commerce Development,
The Swiss Colony
Information Security Peer Group
Discussion Themes
- Security infrastructure & software
- Strategies, policies, practices and procedures for information security
- Management, monitoring and assurance of information security
2004 Information Security Meeting Topics
- Spam filters
- Sarbanes-Oxley
- Legal & legislative updates
- Security awareness and training best practices
- E-mail security best practices
- Patch management best practices
- Intrusion detection systems overview
Questions or Comments
Please contact Shawn Helwig
UWEBC Peer Group Facilitator
608-261-1161 or email sbhelwig@wisc.edu
In 2004, more than 330 members collectively spent over 12,000 hours sharing and learning e-business strategies and best practices!
“This year’s increase in member participation resulted in greater collaboration opportunities across all Peer Groups, and members generously shared their e-business knowledge through topic-specific presentations.”
- Shawn Helwig
UWEBC Peer Group Facilitator
Supply Chain Management Peer Group
Discussion Themes
- Procurement, manufacturing, production and distribution issues
- B2B models and technologies to synchronize the entire supply chain
2004 Supply Chain Management Meeting Topics
- Doing business in China
- Visibility: Putting certainty into the supply chain
- Supplier performance management
- Global sourcing with total landed cost intelligence
Questions or Comments
Please contact Shawn Helwig
UWEBC Peer Group Facilitator
608-261-1161 or email sbhelwig@wisc.edu
In 2004, more than 330 members collectively spent over 12,000 hours sharing and learning e-business strategies and best practices!
"I was surprised at the candor and openness of the group to collectively discuss areas of concern that are undoubtedly staring all of us in the face. I truly believe that UWEBC should be viewed as a very valuable think tank for generating ideas and potential solutions to solve very REAL problems. I walked away with a laundry list of findings and discoveries while being introduced to a wealth of resources along the way."
- Michael Pettit
Global Transportation Manager,
Lands' End
Customer Relationship Management Peer Group
Discussion Themes
- Leading CRM strategies from member companies
- Sales, marketing and customer services issues
- Management, execution, and performance monitoring of CRM initiatives and activities
- Leading practices to improve the effectiveness of CRM strategies
2004 CRM Meeting Topics
- Key account management
- Inside sales best practices
- Contact center best practices
- Customer segmentation methods
- CSR Agent performance management
Questions or Comments
Please contact Shawn Helwig
UWEBC Peer Group Facilitator
608-261-1161 or email sbhelwig@wisc.edu
In 2004, more than 330 members collectively spent over 12,000 hours sharing and learning e-business strategies and best practices!
"One of the key benefits of the group is sharing best practices and hearing how other companies are addressing their CRM initiatives. We’ve put into practice many of the ideas and suggestions gleaned from the Peer Group meetings. I have found the CRM Peer Group to be an extremely valuable resource as we plan our CRM initiatives at Sub-Zero/Wolf Appliance."
- Gale Otterson
Relationship Marketing Manager,
Sub-Zero Freezer Company