UWEBC Staff

Dr. Raj Veeramani

Director, UWEBC; Director, UWEBI

Professor, College of Engineering & School of Business

Raj@CAE.Wisc.edu  608-262-0861

Dr. Raj Veeramani is a Professor at the University of Wisconsin-Madison with joint appointments in the College of Engineering and the School of Business. He is the Director and founder of the UW E-Business Consortium, established December 1998, and the UW E-Business Institute, established October 2003.

Dr. Veeramani consults global businesses in the areas of e-business best practices. His current areas of research include Internet-aided supply chain collaboration and RFID applications. Dr. Veeramani joined the faculty of the University of Wisconsin-Madison in 1992.

Alfonso Gutierrez

UW RFID Lab Director and

Associate Director, Research and Education AGutierr@Wisc.edu  608-262-5690

Alfonso leads the University of Wisconsin RFID Lab research.  He also directs UWEBC industry-sponsored or member research projects related to their strategic e-business initiatives. He is responsible for the design, development and management of UWEBC's applied research and education initiatives for the Consortium.

Prior to joining UWEBC, Mr. Gutierrez was an Associate Partner at Accenture, and his experience includes more than twenty years of domestic and international consulting across a wide range of industries. Alfonso holds a Master's of Science Degree in Quantitative Analysis from the UW-Madison School of Business and a Systems Engineering degree from the Universidad Industrial de Santander (Colombia).

M. Beth de Garcia, MBA

Assistant Director for Member Relations

MdeGarcia@Wisc.edu  608-265-0645

As the Assistant Director for Member Relations, Beth serves as the primary contact for the consortium. She coordinates the planning and execution of strategies for member engagement in UWEBC offerings, and growth and development of the consortium. Beth has a wealth of knowledge and managerial experience across multiple industries including finance, insurance, supply chain software and telecommunications. Most recently, Beth was the Manager of Alternate Channels at TDS Telecom, where she was responsible for the development of the company's alternate residential sales channels on a nation-wide level.

Beth holds an MBA degree from Cardinal Stritch University and a BA in Business Management from Alverno College, with a minor in Computer Science.

A. Roger Paulson, MBA, CME

Practice Director , Peer Group Leader

ARPaulson@Wisc.edu  608-261-1161

Roger brings seventeen years of business experience in a diverse range of roles to UWEBC.  Most recently, he was responsible for the Wisconsin and Illinois business development and project execution activities at AbeTech Bar Code Solutions, Inc., an automated data capture solutions integrator.  Prior to AbeTech, Roger served for eight years as a founding partner and executive vice president of marketing and sales for Minneapolis-based Master Coating Technologies, Inc.  Roger’s professional experience also includes three years as a management consultant, as well as four years as a trained facilitator for the Minnesota CEO Roundtables and Wisconsin Small Business Development Center’s PeerSpectives program, both of which are innovative organizations that facilitate business improvement through experience-sharing roundtable forums for CEOs and presidents.

Roger holds an MBA degree in management from the University of St. Thomas in Minneapolis, a BA degree from the University of Wisconsin-Madison, a Supply Chain Leadership Certificate from UW-Madison School of Business Executive Education, and a Certified Marketing Executive (CME) accreditation conferred by Sales and Marketing Executives International.  

Dr. Steve Arnold

Researcher and Consultant, Peer Group Leader

SLArnold@Wisc.edu  608-890-1291

Dr. Steve Arnold leads the meetings of the Information Security Peer Group and the IT Executives Circle and supports internal information systems for the consortium.

Steve worked for the last fifteen years as an independent consultant in electronic mail, directory services, and information security.  He has worked with clients from Taipei to Stockholm, and in diverse industries from manufacturing and financial services to higher education and federal government. His memorable projects include the first Internet firewall for Fidelity Investments and fault-tolerant mail servers for the State of Ohio. Prior to forming his own business, Steve served stints as a software product manager and as a professor at the State University of New York. 

Steve earned undergraduate and Master’s degrees from The Johns Hopkins University and a doctorate at Cornell University.

Sandra Bradley

Researcher and Consultant, Peer Group Leader

SLBradley@Wisc.edu  608-265-3299

Sandra Bradley leads the meetings of the Web Strategy and Marketing Peer Group and the E-Merchant Peer Group.

Sandra’s expertise spans both the technical world of the Web and the marketing world of branding and communications. In addition to working with UWEBC, she continues her role as Director of Interactive Services for Hiebing, a full-service branding strategy and marketing firm.  Prior to joining Hiebing, she founded and led Aesention, Inc., a successful Web design firm specializing in e-commerce, content management systems, and intuitive interface design.

She has worked with clients nationwide, in businesses as high-touch as Eastpak and as high-tech as LDS Group (engineers of equipment for the Mars Rover) and provides Web strategy, e-marketing, and communications integration expertise for a diverse range of small to large businesses. She has led Web development seminars for nearly 10 years on-site in corporate environments and for a variety of other private and public sector entities including the University of Wisconsin.

A San Francisco Bay Area native, Sandra earned a BS degree in Journalism from California State University - San Luis Obispo. After working in mass communications for a public relations agency and government agency, she attended the University of Wisconsin-Madison and earned an MS in Mass Communication, and continued with further advanced graduate work specializing in new media development.

Kyle Henderson

Marketing and Communications Manager

khenderson2@Wisc.edu  608-890-2449

Kyle Henderson brings to the UWEBC a rich and broad experience in creative design and content development in electronic and print media. He will be applying his expertise to the consortium’s communication strategy, creative output and conference planning and execution.

Kyle came to the consortium from Clotho Business Solutions, the interactive partner of Madison-area advertising agency Stephan & Brady. As director of business development, Kyle created, produced and delivered dozens of content-rich presentations, proposals and e-communications.

Before moving to Madison, Kyle lived in Orlando, FL, for 15 years. During that time he produced and managed creative communications in print and online for a large real-estate-finance-and-development company and a Philanthropy 400 public charity. He also served as a corporate spokesperson for clients including Disney, ADT and the National Association of Home Builders.

Kyle’s career began in the entertainment business. He has appeared on many musical recordings and in a number of TV commercials. He graduated magna cum laude from Excelsior College with a degree in history. He did graduate studies in Nonprofit Management at the University of Central Florida and is completing an M.S. in Communication at UW-Whitewater.