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Home > About UWEBC > Faculty
Faculty
The UWEBC provides a unique research environment where faculty and students from a variety of disciplines across campus (including engineering, business, computer science, law, etc.) work collaboratively with industry to investigate the state-of-the-art and next generation ideas and to address complex and emerging e-commerce and e-business issues. The knowledge-sharing that occurs between companies helps in dissemination of lessons learned and best practices.
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Assistant Professor, Marketing
Areas of interest:
- Consumer choice
- Economic theory
- Marketing Research
- Statistics |
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Assistant Professor, Marketing
Areas of interest:
- Decision making
- Negotiation, cross-cultural |
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Professor, Industrial Engineering
Director, Center for Quality and Productivity Improvement
Areas of interest:
- Human factors and ergonomics
- Quality and productivity improvement
- Technological and organizational change |
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Assistant Professor, Management and Human Resources
Associate of the Weinert Center for Entrepreneurship
Areas of interest:
- Corporate governance
- Global firms
- Strategy
- Venture development |
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Associate Dean Research & Faculty Development, Law School
George H. Young-Bascom Professor
Areas of interest:
- Antitrust law
- Competition policy |
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Assistant Professor, Law School
Areas of interest:
- International law
- Communication and information technology |
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Assistant Professor, School of Library and Information Studies
Areas of interest:
- social and organizational impacts of information technology
- web information system management issues
- telecommunications and information policy
- technical work
- organizational communications
- user based information system design and evaluation |
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Associate Professor, Operations and Information Management
Areas of interest:
- Creativity and innovation
- Design
- Strategic improvement |
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Professor, Industrial Engineering
Areas of interest:
- health services research
- decision analysis
- computer-based decision support systems
- program evaluation
- quality improvement technology |
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Professor, Operations and Information Management
Director, Executive MBA Program
Areas of interest:
- Auctions and competitive bidding
- Bankruptcy
- Contracts
- Procurement |
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Professor, Marketing
Areas of interest:
- Channels of distribution
- Inter-organizational relationships
-
Strategic decisions
- Vertical market restrictions |
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Assistant Professor, Management and Human Resources
Areas of interest:
- Entrepreneurship
- Process management
- Strategic decisions |
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Kathleen M. & George I. Haight Professor, Law School
Areas of interest:
- Contracts
- Patents
- Copyright
- Trademarks
- Property
- Remedies |
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Assistant Professor, Operations and Information Management
Areas of interest:
- E-Commerce
- Information technology
- Online marketing |
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John P. Morgridge Professor Emeritus of Computer Sciences
Areas of interest:
- Internet2 project
- Network technology and policies |
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Associate Professor, Operations and Information Management
Areas of interest:
- Information technologies: Database systems; web-enabled systems
- Analysis and design of information systems
- Decision support systems, and Integrated modeling systems
- Business process reengineering
- Optimization models
- New product development in competitive markets: Time-to-market versus
product performance |
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Assistant Professor, Operations and Information Management
Areas of interest:
- Telecommunications & Business Strategy
- E-Business Infrastructure
- Uncertainty Handling in Decision Support Systems and Databases |
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John von Neumann Professor of Mathematics and Computer Sciences
Areas of interest:
- Mathematical programming
- Machine learning
- Data mining
- Large-scale problems |
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Associate Professor, Accounting and Information Systems
Areas of interest:
- Managerial accounting and control
- Cost analysis and performance measurement
- Economic theory of incentives |
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The Ford Motor Company Distinguished Professor of Management and Human Resources
Faculty Affiliate, Weinert Center for Entreprenership
Member, Advisory Board, Manufacturing and Technology Management Program
Areas of interest:
- Entrepreneurship
- Gender issues
- Industry learning
- Inter-organizational relationships
- New product development
- Strategic marketing management
- Technological change |
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Professor, Operations and Information Management
Chair, Operations and Information Management
Areas of interest:
- Distribution System Network Design
- Operations research
- Optimization models |
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Professor, Computer Science
Areas of interest:
- Database systems
- Database-related technologies for Internet Applications |
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Assistant Professor, School of Journalism and Mass Communication
Areas of interest:
- persuasive communications and consumer behavior
- understanding advertising effectiveness
- localized approaches to cross-cultural advertising
- brand placements in computer/video games |
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Grainger Wisconsin Distinguished Professor, Marketing
Associate Dean, Masters Programs
Executive Director, Grainger Center for Supply Chain Management
Areas of interest:
- Channels of distribution
- Franchising Inter-organizational relationships
-
Strategic marketing management
- Supply chain management |
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Professor, Computer Science
Areas of interest:
- Integrating heterogeneous data sources
- Content-based querying and indexing of sequence and image data
- Exploratory analysis of large data sets (data mining)
- Scalable, interactive visualization of large datasets
- Extending database query languages using constraints and deduction |
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Assistant Professor, Operations and Information Management
Areas of interest:
- Manufacturing information systems
- Production planning and inventory theory |
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Professor, Electrical & Computer Engineering
Assistant Professor, Operations and Information Management
Areas of interest:
- Manufacturing information systems
- Production planning and inventory theory |
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Professor, Accounting and Information Systems
Areas of interest:
- Accounting standards
- Auditing |
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Professor and Director, School of Library and Information Studies
Areas of interest:
- Library management and information policy
- Communication technologies and information policy
- Wisconsin Policy Library, a policy portal for the Wisconsin Legislature |
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Assistant Professor, Department of Electrical & Computer Engineering
Areas of interest:
- wireless communications
- statistical signal processing
- communication theory
- space-time wireless channel modeling
- time-frequency and wavelet analysis |
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Professor, Computer Sciences and Biostatistics & Medical Informatics
Areas of interest:
- machine learning
- neural networks
- artificial intelligence
- bioinformatics
- informational retrieval
- intrusion detection
- intelligent user interfaces |
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Associate Professor, Industrial Engineering
Areas of interest:
- Simulation modeling
- Large-scale optimization
- Supply chain optimization
- Production planning and scheduling |
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Emerson Electric Professor in Total Quality
Chair, Industrial Engineering
Areas of interest:
- quality engineering
- facilities planning and design
- cellular manufacturing systems design and analysis
- ISO 9000 |
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Assistant Professor, Mechanical Engineering
Associate Director, Polymer Engineering Center
Areas of interest:
- Internet-based collaboration for design and manufacturing
- injection molding and innovative plastics manufacturing processes
- computer-aided engineering (CAE) |
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Professor, Industrial Engineering
Director, Trace R&D Center
Areas of interest:
- Ergonomics
- Nomodic/mobile computing
- Universal design
- Computer interface design
- Communication aids & systems
- Rehabilitation engineering
- Computer access for people with disabilities
- Accessible design of mass market products
- Design of next-generation information
and transaction systems |
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Professor, Department of Electrical & Computer Engineering
Areas of interest:
- Multifunctional scanned probe microscopy
- Localized spectroscopy of biological and low-dimensional electronic systems
- Terahertz circuits and devices |
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Professor, Industrial Engineering, Mechanical Engineering, Civil & Environmental Engineering and Operations & Information Management
Director, Wisconsin E-Business Consortium
Areas of interest:
- Electronic commerce decision technologies and business models
- B2B e-commerce
- Internet-aided supply web management
- Computer integrated construction
- Highly-distributed control of manufacturing systems
- CAD/CAM |
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Professor and Vilas Associate, Computer Science
Areas of interest:
- Computer systems performance analysis
- Scalable information infrastructure
- On-demand data delivery
- Streaming media servers
- Quantifying system security
- Parallel architectures
- Distributed systems |
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Assistant Professor, Marketing
Areas of interest:
- Marketing
- Marketing strategy
- Marketing channels
- Supply chain management |
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Professor Operations and Information Management
Kress Family-Wisconsin Distinguished Professor of Productivity and Quality
Director, Erdman Center for Manufacturing and Technology Management
Areas of interest:
- Cellular manufacturing
- Change, initiating and implementing
- Cross-functional management
- Implementation
- Just-in-time systems
- Manufacturing information systems
- Manufacturing management ยท Performance improvement
- Production planning and inventory theory
- Productivity improvement
- Response-time improvement
- Supply chain management
- Technological change
- Time-based competition |
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