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Home > About UWEBC

The UWEBC is a unique member network advancing the competitive edge of Wisconsin's leading companies.

Since our inception in 1998, the UWEBC has brought together leading Wisconsin companies to focus on thought leadership, business best practices and emerging technologies.

 

Remarkably active, we conduct more than 50 Peer Group meetings a year, where members learn and share actionable ideas and practical insights about what works, what doesn't and what's next. Plus, through our unique Member-to-Member Advising service and Faculty-Student Projects, members tap into the collective wisdom and experience of industry-leading companies and the applied-research heft of UW-Madison, Wisconsin's flagship university.

 

Our highly effective collaborative-learning model helps member companies make informed decisions and solve complex, strategic issues specific to their business. We look forward to welcoming you into our unique member network of more than 60 leading Wisconsin companies.

 

A valuable resource for your entire company, not just for your IT or Web teams.

We began in e-business 11 years ago. Since then, we have extended our collaborative-learning community, becoming a valuable resource for the entire company. We focus on six areas critical to business:

  • Web & Multichannel Marketing
  • Information Technology
  • Customer Service
  • Sales Operations
  • Supply Chain Management
  • Radio Frequency Identification (RFID)

 

Our offerings for member companies comprise four main categories:

  • Peer Groups are our core collaborative-learning offering.
  • Member-to-Member (M2M) Collaboration extends member learning through M2M Advising and our LinkedIn Group and Subgroups.
  • Company Projects address real business issues with the knowledge heft of UW-Madison.
  • Our Web site contains Mediasite recordings of all meeting content, which members can access in full at any time.

 

Benefits of Membership

  • Share lessons learned and best practices
  • Better align IT strategies to company goals
  • Reduce costs for and justify (ROI of) e-business technology initiatives
  • Validate IT and e-business decisions
  • Address e-business issues and challenges
  • Understand e-business emerging technologies & practices
  • Streamline business operations
  • Improve effectiveness of delivering services