2009 UWEBC Business Best Practices and Emerging Technologies Conference

7:30–8:30	Continental breakfast, registration & networking opportunity
Morning Plenary Sessions
8:30–9:00	KICKOFF The New Horizon: Shattering the Traditional Axioms of Business Dr. Raj Veeramani, Executive Director, UW E-Business Consortium & UW E-Business Institute
9:00–9:45	KEYNOTE Building Measurable Customer Loyalty in Today’s Multichannel Environment Richard Owen, President and CEO, SATMETRIX and author of Answering the Ultimate Questions: How Netpromoter Can Transform Your Business
9:45–10:15	KEYNOTE Emerging E-commerce Trends and Practical Insights Mark Brohan, VP of Research, Internet Retailer
10:15–10:45	Networking & refreshment break
10:45–11:45	KEYNOTE Listening to the Voice of the Online Customer to Maximize ROI Tim Ash, President & CEO, SiteTuners.com
11:45–12:30	2009 UW E-Business Institute Distinguished Fellow Award & Luncheon Keynote Pavan Nigam, co-founder with Netscape’s Jim Clark of WebMD and currently co-founder and CEO, Trackle
12:30–1:30	Lunch

Afternoon Tracks Marketing \| IT \| Supply Chain
Marketing & Customer Experience — sponsored by Salesforce.com and Silverpop
1:30–2:15	KEYNOTE Using Community and Social Media for Your Business Rachel Makool, former Sr. Director of Community, eBay
2:15–3:15	Marketing Executives PowerPanel Gen-Online: A Panel Discussion About Who Is Online and Where to Find Them Bill Finn, President, Finn Digital Dan Neely, CEO, Networked Insights Sally Schmidt, Executive Producer, Circle 1 Network Jerry Shereshewsky, CEO, Grandparents.com
3:15–3:30	Networking & refreshment break
3:30–4:15	New Metrics, Tools, and Tactics for Maximizing SEO Stephan M. Spencer, President & CEO, Netconcepts
4:15–5:00	Integrating Social Media into Your Marketing Mix Mark Cohen, Principal, Colloquy Marketing. Former VP of Marketing, Human Factors International
IT Strategy & Information Security — sponsored by TDS Telecom and Breach/Gigamon
1:30–2:15	KEYNOTE Cloud Computing: Types, Levels of Virtualization and Other Challenges Kevin Leahy, Director of Strategy & Marketing, IBM Global Services
2:15–3:15	CIO PowerPanel Carl Cichetti, CIO, Seneca Foods Satish Dave, Executive Director of IT, Appleton Leslie Hearn, CIO, TDS Telecom Alex Yarmulnik, VP and CIO, Midwest Airlines
3:15–3:30	Networking & refreshment break
3:30–4:15	KEYNOTE Business Intelligence (BI): Impact and Challenges John Trigg, Global Product Manager, QlikTech
4:15–5:00	KEYNOTE Inter-System Security Relationships in Large Network Environments Peyton Engel, Technical Architect, CDW
Supply Chain Management — sponsored by RedPrairie
1:30–2:15	KEYNOTE How Cisco Manages Supply Chain Uncertainty and Risk C. Kevin Harrington, Vice President, Global Business Operations, Customer Value Chain Management, Cisco Systems
2:15–3:00	KEYNOTE Defense of the Enterprise: Protecting the Business from Unforeseen Supply Risks Vinai Trichur, Sr. Director of Research, Operations Leadership Exchange
3:00–3:15	Networking & refreshment break
3:15–4:00	KEYNOTE The Necessity and Power of Unified Strategic Decision-Making in Global Supply Chain Environments Professor Keenan Yoho, Naval Postgraduate School. Former Operations Researcher in Risk Analysis with RAND Corporation Supply Chain Policy Center
4:00–5:00	Supply Chain Executives PowerPanel Doug Becker, Supply Chain Process Manager, Briggs & Stratton Dan Dearey, Director of Sourcing, Brady Corporation Keith Kufahl, Director of Global Sourcing, Plexus Corporation Tim Kusek, Director of Strategic Sourcing, Rockwell Automation

Further questions? Contact Kyle Henderson at 608-890-2449 or khenderson2@wisc.edu. The 11th Annual Business Best Practices and Emerging Technologies Conference is brought to you by the UW E-Business Consortium.